What is Pulse ?

Pulse is an end-to-end protocol and decentralized application suite seeking to disrupt push marketing and search advertising for high-value products and services. The protocol powers a merit-based information marketplace, brokering authentic and trustful conversations between buyers expressing needs, sellers offering solutions, and experts providing advice.


Buyers

FIND the right products, providers, and advice for your specific needs. Earn and redeem crypto rewards from your activities.


Sellers/Marketers

Acquire higher value customers at lower cost per acquisition. Transform your marketing from interruption, push, and surveillance to permission, pull, and conversations.


Experts

Make money from helping buyers make better decisions. Monetize your knowledge by contributing buying guides and best practices.



The first wave of communities launched on Pulse will focus on specific subcategories within SaaS, IT Services, and Marketing Services that exhibit high cost-per-acquisition, high customer lifetime value, and complex FIND dynamics. Over the long term, we expect to support multiple high-value product and service categories in Insurance, Financial Services, Critical Illness Healthcare, and Higher Education Industries.

Status Quo for the Buyer/Prospect

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Search is not FIND

Search = Enter keyword and deal with thousands of results. FIND = Intelligent, context-aware conversations brokered with the right people.

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Lack of Security or Control

User data gets abused and shared without consent 24*7. Users have no agency of their personal data shared during search and buy cycles.

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Information Asymmetry

Lack of access to vetted experts leads to poor buyer decision making. Buyers struggle to separate noise from signal on the internet.

Status Quo for the Seller/Marketer

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Digital Marketing is Opaque and Expensive

Sellers have to contend with increasing fraud, anonymous clicks, and low conversions — all resulting in higher cost per acquisition.

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Digital Middlemen Extract High Rents

Google and Facebook control not just the user, but also the marketers who are subject to the whims of their algorithms and oligopolistic pricing.

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CPC/CPM models are antiquated

With increasing clickbait and use of ad-blockers, CPC/CPM metrics are passe. Marketers desire new interaction models that can help build an authentic relationship.

The Pulse Protocol

Core Components of the Protocol

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PULSE ID

Pulse ID is a global federated identity for an individual or enterprise operating on Pulse as a buyer, seller, or expert. A Pulse member can receive attestations and endorsements to boost his credibility.

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PULSE Intent ID

The Intent is the primary unit of Pulse. The intent can be cast anonymously, pseudonymously, or with full legal identity, and with full control and consent on how the data will be used and shared.

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PULSE IQ

Pulse IQ is a system of metrics to assess value-add of multiple stakeholders in helping resolve a buyer’s intent. The scoring algorithms and parameters of Pulse IQ are voted by the community.

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Pulse Settlement Engine

The Pulse Settlement engine is a smart contract that settles every intent on the blockchain by using Pulse IQ. >85% of every marketing dollar spent on Pulse is distributed back to the ecosystem to promote a transparent meritocracy.

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Pulse Rewards Engine

The rewards engine governs the incentives for driving onboarding, participation and engagement at various stages of the category and user life cycle. Rewards are critical to developing & scaling the network to liquidity.

The PULSE Token

The Pulse token (PULSE) s the primary means of value exchange among participants on the Pulse network. It serves as the voting token to drive the evolution of the protocol and scoring algorithms. We also expect it to be used for staking when we adopt proof of stake as the consensus mechanism for the protocol. The vast majority (>85%) of the tokens paid by sellers are returned back to the community based on transparent performance data maintained on a distributed ledger.

Buyers Earn PULSE for creating intents and engaging with sellers and experts

Buyers are the source of intents.

Buyer incentives and rewards are structured in inverse proportion to the maturity and liquidity of a specific category

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Sellers pay PULSE to access intents

Pulse is a multi-layer “Pay for Performance” Network that seeks to align marketing costs of seller with progressively increasing levels of prospect engagement. We plan to support the following models

  • Cost Per Open
  • Cost Per Conversation
  • Cost Per Appointment
  • Cost Per Custom Action
  • Cost Per Sale

Experts Receive PULSE for contribution to intents

Experts in specific categories can contribute knowledge in the form of articles, how-to-guides, and through specific 1:1 conversations with prospective buyers.

Experts get paid based on their Pulse IQ engagement scores for specific intents; they get rewards for knowledge contributions to the community.

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Roadmap

The Pulse protocol will be developed in five major phases

Timeline

Frequently Asked Questions


For Buyers,

Search Pulse FIND
Express Needs Keyword Custom Discovery Bot
Share Personal Data (Documents, Data from third party sites, etc.) No Yes
Share Personal Data at Scale without repetition across suppliers No Yes
Mode of Engagement Click on Links Conversations
Context No context is maintained for the user’s intent. All conversations related to an Intent are tracked over time.
Rewards None Earn meaningful rewards based on actions.


For Sellers,

Search Advertising is based on cost-per-click (CPC). Pulse is based on a stacked cost-per-action model where actions are custom and can be arranged according to progressive qualification of the lead (ranging on a spectrum from opening message to transacting sale).

Search companies keep 100% of marketing dollars spent by sellers on their platform. Pulse retains only 10% of marketing dollars spent. 90% is returned back to the seller and the ecosystem (experts, buyers, etc.)

A non-trivial percentage of search ad clicks are anonymous or fraudulent. On Pulse, every intent is signed by an authenticated user. We expect most buyers to be participating with full identity or be anonymous verified.

For Experts,

Search is not a source of direct revenue. Neither are most of the knowledge communities experts contribute to.

Pulse can be a significant source of income for experts. Experts make money from the settlement of every intent they are a part of as long as they contributed positively to the buyer’s experience. .


CRM (Like Salesforce) or Marketing Automation (Like Marketo) is used by sellers of products and services for managing sales, service, and marketing activities in their enterprises. These systems help sellers keep their customer data on their cloud-based services.

Pulse on the other hand is built for buyers (customers) and gives them control of their data while being able to find, transact, and engage with sellers easily and securely.

Pulse manifests for sellers as a customer acquisition channel where their marketers, inside sales reps, or bots can converse with qualified prospects.


For six reasons:

a) Decentralization: The blockchain makes it possible to build a decentralized and autonomous organization of buyers, sellers, experts, and relayers engaging among each other without a central point. Each user’s data is maintained separately on a storage of his choice and the user controls both identity and its veneers in any context 100%. Pulse has no central authority and no profit seeking strategy beyond continuing to innovate on the protocol and ensuring wide adoption. By extension, we will limit rent to the absolute minimum and optimize for the ecosystem.

b) Merit based Value Allocation: Every intent is settled on the blockchain and 90% of marketing dollars paid towards an intent is returned back to the ecosystem with full trackability. Everything is 100% transparent so it becomes very hard for any party to cheat.

c) Network Effects: The use of tradable crypto tokens as incentives for early participants helps bootstrap the Pulse network into liquidity. Tokens help overcome the catch-22 inherent in building multi sided networks and addresses the “motivation” question effectively.

d) Authentication: All users act with full agency. They sign with private keys for all legal and financial commitments.

e) Accounts with Wallets: Every user account has an in-built wallet through which the user can earn and/or pay crypto tokens that can be converted into fiat, thus baking monetization into the product by default. The blockchain with its open and distributed ledger ensures there is no double spend of Pulse tokens, the digital assets underlying the network transactions.

f) Owned by the Community: At scale, the vast majority of Pulse’s economic value will be owned by its community. Without a token based business model baked into the heart of the protocol, and natively linked to user contributions and their performance, there is no way to accomplish this.


Pulse retains 15% of the money paid by sellers to access and engage with buyer intents. We seek to solve primarily for value to the community and growth of the network while making enough money to continue to innovate on the protocol and applications. At scale, we expect tens of millions of intents to be cast and settled on on Pulse every month across multiple categories and geographies.

In addition to seller payments to access buyer intents, we plan to charge sellers for permissioned campaigns (Phase 3), based on a pay-for-performance model.

In the long term, as we move beyond FIND into BUY and USE cycles, we might consider other models to capture some of the value we create for stakeholders.


A PULSE token is a unit of exchange in a blockchain based intelligent agent system connecting buyers, experts, relayers, developers, and sellers. It represents the primary unit of economic transactions in the Pulse ecosystem. It can be used by sellers to buy access to prospects’ intents. It can be used to reward users for specific behaviors, actions, and knowledge.

PULSE is a cryptographic token. It represents a right of use of the Pulse protocol in specific ways outlined in this white paper. It gives no rights of ownership in any company.


We expect the presale to begin in late summer. We will be publishing a separate FAQ list on the participation criteria, payment modalities,, and logistics in the next few weeks.

Founders

Pulse was founded in Silicon Valley. The founders of Pulse have more than four decades of cumulative experience in Mar-Tech, CRM, Ad-tech, mobile apps, analytics, security and web scale distributed systems. They are excited to bring to fruition the vision of a de-centralized Internet where people can engage in peer-to-peer, authentic, secure conversations.

Pulse’s advisory board includes executives, thought leaders, and technologists from leading technology companies, analyst firms, large enterprises, and blockchain-native startups.

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Anandan Jayaraman (AJ)
Co-Founder and CEO

AJ is a software executive and entrepreneur, and has helped build market-leading software product businesses at both large companies and startups. AJ worked in leadership roles at SAP, Epiphany, and Siebel Systems, and was CxO at multiple data science startups. AJ also founded a digital transformation advisory firm to help global Fortune 500 companies create compelling buyer experiences. AJ speaks and writes extensively on topics related to digital marketing, SaaS, and technology disruption. He is an investor and advisor to several early stage companies in the areas of Mar-Tech, Edu-Tech, and CRM. AJ holds a MBA from the Indian Institute of Management, Calcutta and is an alumnus of the Stanford Executive Program (SEP).

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Vamsee Lakamsani
Co-Founder and CTO

Vamsee is an engineering executive who has built several successful products and technologies in the areas of mobile apps, games, analytics, healthcare and national security (Onkore, Kaiser Permanente, CA Technologies, and LLNL). Earlier in his career, he co-founded Object-Mart, a Java-based network management software company, which was eventually acquired and became part of a Nasdaq IPO. Vamsee has built and scaled teams from the ground up to design and deploy highly scalable applications leveraging distributed and cloud based architectures. Vamsee is also the organizer of a popular blockchain meet-up in the Bay Area. He holds multiple US patents in the areas of mobile analytics and infrastructure, and a Master’s degree in Computer Science.

Advisors

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Mitch Lieberman
Board Advisor

Mitch Lieberman is a thought leader in CRM and Conversational Marketing, and is a director at Opus Research. He helps large enterprises transform customer care, self-service, marketing, and advertising into the age of natural language understanding, machine learning, big data and analytics.

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E.J. Dieterle
CEO of YES Partners

E.J. Dieterle is the CEO, President & Co-Founder of YES Partners (Inc.), a global Executive Search Firm. EJ is also a Board-Director and Advisor to various high-tech and biotech companies in the US and Europe. EJ has been a mentor with the German Accelerator in the Silicon Valley since its inception.

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Thomas Schryver
Digital Transformation Leader

Thomas Schryver works with global Fortune 500 firms to re-engineer user experiences using CRM, CPQ, Internet of Things, and Behavioral Analytics. Thomas held leadership positions at leading SaaS companies including Oracle and FPX.

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Stephan Baur
Head of Blockchain

Stephan Baur is the head of blockchain at Kaiser Permanente. He experiments with various blockchain and technology platforms to evangelize the role of a blockchain based disruptor in the health care market. Stephan has extensive experience in technology strategy, architecture, and design for large scale infrastructure platforms, networks, and systems.

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Ephraim Tekle
Engineering Executive

Ephraim Tekle is an entrepreneur and engineering executive in Silicon Valley. He is currently senior engineering manager at WeWork. He is also the co-founder and CEO of Arifsoft and has created several successful mobile applications focused on the Ethiopian diaspora. Ephraim held senior leadership positions at Pandora and Lawrence Livermore National Labs, and holds multiple bachelor and master's degrees from MIT.



Get In Touch

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